New York, NY – October 10, 2023 – The Broadcasters Foundation of America has elected Adrienne Roark, President of Content Development and Integration for CBS News, Stations, and CBS Media Ventures, to its Board of Directors. Roark was voted in during the Broadcasters Foundation’s recent Board of Directors’ meeting in New York City.
“We are excited to welcome Adrienne to our Board of Directors,” said Scott Herman, Chairman of the Broadcasters Foundation. “Having another accomplished executive join our board is important as we extend awareness of our charitable mission to everyone in broadcasting. The Broadcasters Foundation is committed to communicating our charitable mission to everyone in television and radio through our very accomplished board of directors. Their efforts within their organizations enable us to help as many people as possible. Adrienne is clearly a leader who believes in that responsibility.”
“I’m looking forward to working with Tim and the Board to find ways to bring help to more broadcasters who qualify,” said Roark. “The Broadcasters Foundation is the only charity devoted exclusively to helping broadcasters in acute need. Joining the Board is one way I can give back to this industry and support colleagues who need it most.”
Roark is a veteran television and news executive. Recently promoted to her current position, she oversees Paramount-Owned CBS Television Network stations in major markets on the East coast and leads efforts to bring together content and teams in pursuit of audience reach and impact, industry leadership, and organizational effectiveness and efficiency.
Previously, Roark was President of CBS Stations and served in executive leadership positions at several stations in Portland. Her news background includes four years as Vice President and News Director at CBS-Owned stations in Dallas-Fort Worth and News Director in Miami. While in Miami, Roark created an award-winning investigative unit, worked closely with CBS News’ 60 Minutes on a Medicare fraud story, and was responsible for the first on-air news story shot entirely with an iPhone. The Broadcasters Foundation’s Board of Directors is comprised of highly respected broadcast executives who are committed to “giving back” through the Broadcasters Foundation. The members of the Board represent a wide array of broadcast and broadcast-related companies.
About the Broadcasters Foundation of America: www.broadcastersfoundation.org
The mission of the Broadcasters Foundation of America is to improve the quality of life of men and women in the radio and television broadcast profession who find themselves in acute financial need due to a critical illness, severe accident, or other serious misfortune. The Broadcasters Foundation of America is a 501(c)(3) Public Charity and has been rated 100 from Charity Navigator for solid financial health and received full credit for its program to expense ratio.
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